Curiosity: A writer’s secret weapon
It’s at the heart of creativity.
Ask any writer why they write, and they will probably say it’s for the love of writing.
They enjoy (or perhaps, need) the challenge of crafting stories, tackling a brief and creating something that didn’t exist before.
It’s a creative process – with curiosity at the heart of it all.
But what does being curious actually mean when it comes to creativity? And how can we harness this secret weapon while AI continues to nip at our heels?
We can start by looking up from our laptops and taking in the surroundings.
Getting up from the desk and going for a walk.
Going to a cinema, theatre, art gallery or museum.
Listening to live music or playing an instrument.
Reading books and magazines.
Visiting new restaurants.
Travelling to new places (I recommend Marrakech, if you haven’t been – it’s magical).
Meeting new people.
Basically, all the things that AI can’t do.
People are naturally wired to be curious and seek out new experiences. So let’s embrace it, use it for creative inspiration, and show those AI writing tools who’s boss.
Fragments
Fragments is your monthly reminder to get creative, just for the sake of it.
Here are three writing prompts: a word, a theme and a snippet of writing.
Enjoy!
Garden
Back to nature
Jessica mostly spent her days in the garden, pottering away in the flowerbeds and pulling up weeds. Feeling the ground beneath her feet. She wanted to capture the trees and plants in her mind so she could remember how it felt to be amongst them.
Around the web
🌐 Wondering where the creative industry is heading in the coming years? This article by Creative Boom offers some insights.
🌐 Luxury brand Brunello Cucinelli launched a new AI-generated website, while retaining its regular ecommerce site. Proof that the future is a hybrid blend of human creativity and AI capability? Only time will tell.
🌐 Cannes Lions released its wrap-up report, which reveals two major themes for the creative industry – a return to traditional craft and investment in research.
One last thing …
“Even when you have AI in the mix, the heart of the creative process is still people.”
- Vidhya Srinivasan, Google’s VP and General Manager of Advertising